Positioning work
Every engagement where positioning was part of the build, across all thirty industries we publish in.
Industry
Proof type
22 entries
Three brands, two tracks, one exclusion list: the LinkedIn engine that originates our own group's inbound
Flow Group Ventures runs three brands into overlapping audiences from a shared set of senders. LinkedIn outbound is currently the origin of the group's inbound conversations — so the routing rule, the exclusion list and the pacing standard aren't hygiene, they're the demand engine. This is OmniFlow's own programme, on OmniFlow's own accounts.
OutboundPositioningPersonal BrandVerified ResultReal client work. Every figure is measured in a named system and carries the window it was measured over.Fitness & Sports FacilitiesPositioning an independent boxing gym against chains that compete on price and opening hours
An independent boxing and fitness gym engaged us for consulting on positioning and local demand. The scope was advisory — who the gym is for, what it sells that a chain cannot, and where demand in its catchment actually sits. No build, no media, no measured outcome is claimed.
PositioningVerified ResultReal client work. Every figure is measured in a named system and carries the window it was measured over.Food, Beverage & Specialty CPGPositioning a specialty roaster for buyers who order by the kilo and reorder by the calendar
A Swiss specialty coffee roaster selling into B2B wholesale engaged us on positioning and buyer-side outreach. The scope was narrow and the documentation is thin. This entry records what the engagement actually was, what wholesale buying in this category rewards, and what we'd insist on before taking work of this shape again. No channel result, client quote or measured outcome is claimed.
PositioningOutboundVerified ResultReal client work. Every figure is measured in a named system and carries the window it was measured over.Hotels, Resorts & TravelWhat international hospitality taught our founder about direct demand, rate integrity and seasonality
Before OmniFlow existed, our founder held growth and commercial roles connected to major international hotel groups. This entry records what that sector teaches about the economics of a room night — where demand is bought, what it costs to buy it through someone else, and why a rate that differs by channel is a trust problem before it's a revenue one. It's career history, not an OmniFlow client engagement, and it makes no performance claim of any kind.
PositioningVerified ResultReal client work. Every figure is measured in a named system and carries the window it was measured over.Local BusinessesTwo towns, two Google profiles, one name: closing a local identity that had drifted for years
A regional contractor was operating two Google Business Profiles for two mountain towns under two different names — one a legacy trade-only name tied to a phone number that wasn't even the main line. We settled the naming question once, repointed the number, and aligned every other local surface to the same string.
4.8Google rating, primary profileLocal SEOGoogle Business ProfilePositioningVerified ResultReal client work. Every figure is measured in a named system and carries the window it was measured over.Recruiting & StaffingTaasFlow: volume recruiting priced against agency placement fees, with a qualification bar that refuses most of the market
TaasFlow is a recruiting *service*, not software — no ATS, no dashboard, nothing the buyer logs into. It's sold to companies with recurring hiring needs at a fraction of per-placement agency fees, and its outbound is built around a qualification bar that disqualifies any company with a single open role.
$699Pilot search priceOutboundEmail MarketingPositioningVerified ResultReal client work. Every figure is measured in a named system and carries the window it was measured over.Small BusinessesPositioning an independent boxing gym against chains that had already framed the comparison
A consulting engagement with an independent boxing and fitness gym, scoped to positioning and local demand only. No media was run and no site was built. The work was deciding what the gym was actually competing on — and handing the owner a prioritised list of local-visibility fixes to execute.
PositioningLocal SEOProject ShowcaseReal client work that shipped. No performance figures are published, because none have been verified and approved for release.B2B & TechnologyThe copy and pacing standard that lets someone else send outbound in your name
Outbound breaks in two places — the copy stops sounding like a person, and the sending account gets restricted. This is the written standard governing both, short enough to be obeyed by an operator under time pressure.
OutboundContent SystemsPositioningProject ShowcaseReal client work that shipped. No performance figures are published, because none have been verified and approved for release.Food, Beverage & Specialty CPGA buyer pack built around case packs, lead times and shelf life — not brand story
A food & beverage buyer's first questions are entirely operational, and most brand packs answer none of them until page eleven. This asset set is built the other way round: one product record, a line sheet that opens with the specification, and a sample-request route that still works when the pack is forwarded to someone who wasn't on the call.
Content SystemsDesignPositioningProject ShowcaseReal client work that shipped. No performance figures are published, because none have been verified and approved for release.Recruiting & StaffingA qualification standard that turns "they're hiring" into something dated, sourced and checkable
Every company is hiring. That sentence is true, useless, and the reason most recruiting outbound lists are indistinguishable from a company directory. This standard defines what has to be on a row before it counts as a lead.
OutboundPositioningContent SystemsProject ShowcaseReal client work that shipped. No performance figures are published, because none have been verified and approved for release.Small BusinessesA positioning document that ends in copy blocks, because a strategy an owner can't paste is a strategy that dies
Most positioning work ends as a slide and leaves the owner to translate it into a profile description, a headline and something to say on the phone. That translation is where it dies. This document ends where the translation would have started.
PositioningContentContent SystemsCapability ModelA modelled capability, not a client account. Figures illustrate what the model produces and are labelled as modelled wherever they appear.Accounting & TaxHigh-growth accounting firms spend double on marketing — and put the difference into hiring
In the published budget benchmark, high-growth firms spend 2.1% of revenue on marketing against 1.0% for everyone else, run one marketing person for every 49 staff against one for every 57, pay 27% lower marketing salaries, and spend 66% more on recruiting and employer brand. The model reads that as a capacity strategy rather than a marketing one.
PositioningContentContent SystemsCapability ModelA modelled capability, not a client account. Figures illustrate what the model produces and are labelled as modelled wherever they appear.Accounting & TaxThere's no published cost-to-win or client value for an accounting firm — so the model builds the firm's own four numbers
There is no credible published cost per lead, cost of acquisition or client lifetime value for a public accounting firm. The nearest figures come from adjacent categories and have to be labelled as proxies. This model builds the firm's own four numbers instead of borrowing someone else's.
CRMLead RoutingReportingCapability ModelA modelled capability, not a client account. Figures illustrate what the model produces and are labelled as modelled wherever they appear.B2B & Professional ServicesMedian firm growth is the lowest since 2018 — the firms growing 4× faster put their experts in front of the market on purpose
The published high-growth study puts median professional-services growth at 9.9%, the lowest reading since 2018, and finds that high-growth firms grow roughly four times faster, hold 39.5% profitability, spend 12.0% of revenue on marketing, and are 2.5 times more likely to activate their subject-matter experts. This model builds the engagement around that last variable.
Personal BrandContentAEO GEOCapability ModelA modelled capability, not a client account. Figures illustrate what the model produces and are labelled as modelled wherever they appear.B2B & TechnologyAcceptance held at 28.5%, the connection note collapsed 37% — the model moves the persuasion elsewhere
Across 13.2 million connection requests, acceptance is stable and the conversation after it is not: 10.4% of follow-up messages get a reply, and the reply rate on the connection note itself fell 37% in twelve months. Software senders sit below the platform average on both. This model is built around where that leaves the message.
OutboundPositioningPersonal BrandCapability ModelA modelled capability, not a client account. Figures illustrate what the model produces and are labelled as modelled wherever they appear.Ecommerce & RetailSame publisher, same window: ~11.7% conversion on Amazon vs ~1.3% on the brand's own paid traffic
Most channel comparisons in ecommerce are two figures from two publishers with two definitions, which proves nothing. This one is not: the same measurement provider, over the same twelve months, puts Amazon Ads conversion at 11.7% and paid traffic to brands' own sites at 1.3%. The model works out what that gap is actually made of, and what it costs to use.
Paid SearchPaid SocialEmail MarketingCapability ModelA modelled capability, not a client account. Figures illustrate what the model produces and are labelled as modelled wherever they appear.Financial ServicesThe largest line in an advisor's cost to acquire a client isn't money — it's the advisor's own time
Published research across roughly a thousand advisors puts the all-in cost of acquiring one client at $3,800, of which $519 is hard dollars and $2,600 is the advisor's own time valued at what that time is worth. Every marketing decision made on the invoice alone is being made on a sixth of the cost.
PositioningContentEmail MarketingCapability ModelA modelled capability, not a client account. Figures illustrate what the model produces and are labelled as modelled wherever they appear.Food, Beverage & Specialty CPGThe first order doesn't pay for itself at any published margin — so it's a repeat-purchase business by arithmetic
Food and beverage consumer packaged goods run a 28 to 42% gross margin. The published cost per acquisition for the category is $49 against a $63 average order value. Those three numbers do not leave a positive first order anywhere in the band, which makes this a repeat-purchase business by arithmetic rather than by strategy.
Paid SocialPaid SearchEmail MarketingCapability ModelA modelled capability, not a client account. Figures illustrate what the model produces and are labelled as modelled wherever they appear.Logistics, Freight & TransportWhat a freight lead costs — and the four benchmarks that don't exist to check it against
The published record for transportation and logistics contains a cost per lead, a customer acquisition cost and a ratio. It contains no cold email benchmark, no LinkedIn benchmark, no webinar benchmark, no sales-cycle figure and no search category. This model is built on what exists and is explicit about what does not.
Technical SEOContentCRMCapability ModelA modelled capability, not a client account. Figures illustrate what the model produces and are labelled as modelled wherever they appear.Logistics, Freight & TransportThe shortlist forms before the RFP, and the page that gets you onto it is already three years old
Ninety-five percent of B2B purchases come from the shortlist the buyer had on day one, and the first vendor contacted wins roughly eight of ten deals. Meanwhile 72.9% of pages ranking in Google's top ten are more than three years old. This model funds two clocks at once and is explicit that neither figure was measured on a freight buyer.
ContentTechnical SEOAEO GEOCapability ModelA modelled capability, not a client account. Figures illustrate what the model produces and are labelled as modelled wherever they appear.Manufacturing & IndustrialMost of the purchase is over before a vendor is contacted — and one front-runner is usually already chosen
The published industrial buying research says the buying team is three people, more than 55% of the process is complete before any vendor is contacted, and the final shortlist narrows to two. This model spends against the part of the process that happens before the enquiry form, because that is where the shortlist is decided.
ContentTechnical SEOAEO GEOCapability ModelA modelled capability, not a client account. Figures illustrate what the model produces and are labelled as modelled wherever they appear.Recruiting & StaffingRecruiting is the best-performing vertical on LinkedIn — which is exactly why it's the hardest to sound different in
Staffing and recruiting posts a 36.5% connection acceptance rate and an 18.9% message reply rate, the best of any vertical on the platform and 1.8 times the average, and headhunting cold email replies at 7.5%. Every competitor gets the same lift. This model puts the differentiation in the offer and the buyer's own numbers instead.
OutboundEmail MarketingPositioning