Technical SEO work
Every engagement where technical seo was part of the build, across all thirty industries we publish in.
Industry
Proof type
12 entries
Rebuilding a multi-practice firm's website, intake routing and authority programme in one connected system
A corporate and regulatory firm was carrying a WordPress site nobody could safely edit, attorney pages filed under the wrong practice areas, and enquiry forms landing in an inbox rather than a CRM. We rebuilt the site, wired every form to tagged CRM records, and put a 90-day authority programme and a live webinar series on top of it.
Web DevelopmentTechnical SEOContentProject ShowcaseReal client work that shipped. No performance figures are published, because none have been verified and approved for release.Automotive Sales & ServiceEvery vehicle page built from one feed — including on the day the vehicle sells
A dealership's inventory turns over continuously; its website usually runs on a different clock. Paid ads point at individual cars. This is the page-generation system built from the feed itself, where the hardest, most carefully designed page is the one for a vehicle that has just sold.
Web DevelopmentTechnical SEOLanding PagesProject ShowcaseReal client work that shipped. No performance figures are published, because none have been verified and approved for release.Healthcare & MedicalConversion tracking for a medical practice that never lets a patient detail reach the tag
Most practice sites either measure nothing or push form values and appointment reasons into an analytics tool never designed to hold them. This is the reference build we use instead: a measurement layer that counts every booking and call without a single clinical detail leaving the building.
Technical SEOBooking IntakeReportingProject ShowcaseReal client work that shipped. No performance figures are published, because none have been verified and approved for release.Manufacturing & IndustrialA specification-led content architecture for an industrial catalogue
An industrial catalogue is usually organised the way the *company* is organised. Buyers search by application, by specification, and by the part they're replacing — and those two structures share almost no words. This is the architecture that reconciles them.
Technical SEOContentContent SystemsProject ShowcaseReal client work that shipped. No performance figures are published, because none have been verified and approved for release.Real EstateOne agent record, every surface: a roster pattern that stops a team site drifting out of date
A team site repeats agent details on as many pages as it has, so a departure has to be corrected everywhere and is corrected in some. This is the build pattern that makes the roster the record and every page a view of it.
Web DevelopmentTechnical SEOBooking IntakeCapability ModelA modelled capability, not a client account. Figures illustrate what the model produces and are labelled as modelled wherever they appear.Ecommerce & RetailCart abandonment has averaged 70.22% across twenty years of studies — the model stops trying to fix it
Fifty studies published between 2006 and 2025 average a 70.22% cart abandonment rate. That number has survived every checkout redesign, every digital wallet and every trust badge of the last two decades. This model treats it as a behaviour rather than a defect, and puts the effort where the published data says the movement actually is: the device split, the returning visitor, and the automations that run after the abandonment.
CROEmail MarketingTechnical SEOCapability ModelA modelled capability, not a client account. Figures illustrate what the model produces and are labelled as modelled wherever they appear.Franchise & Multi-LocationGemini names a specific franchise location 11.0% of the time, ChatGPT 1.2% — and AI answers get the details wrong about a third of the time
The three assistants disagree by roughly ninefold on how often they will name a specific location, and all of them are reading location data that is wrong about a third of the time. The model funds the accuracy problem, which is controllable, and tracks the recommendation rate, which is not.
AEO GEOLocal SEOGoogle Business ProfileCapability ModelA modelled capability, not a client account. Figures illustrate what the model produces and are labelled as modelled wherever they appear.Insurance Agencies & BrokersCommercial insurance is the one category where organic and paid cost the same — which changes what there is to optimise
Published acquisition costs for commercial insurance come in at $590 organic and $600 paid, blending to $593 — the narrowest organic-versus-paid gap of any industry in the set. When the channel choice is worth ten dollars, the model stops arguing about channels and goes after the conversion step, where finance and insurance ranks last of twenty-three industries.
Paid SearchTechnical SEOContentCapability ModelA modelled capability, not a client account. Figures illustrate what the model produces and are labelled as modelled wherever they appear.Logistics, Freight & TransportWhat a freight lead costs — and the four benchmarks that don't exist to check it against
The published record for transportation and logistics contains a cost per lead, a customer acquisition cost and a ratio. It contains no cold email benchmark, no LinkedIn benchmark, no webinar benchmark, no sales-cycle figure and no search category. This model is built on what exists and is explicit about what does not.
Technical SEOContentCRMCapability ModelA modelled capability, not a client account. Figures illustrate what the model produces and are labelled as modelled wherever they appear.Logistics, Freight & TransportThe shortlist forms before the RFP, and the page that gets you onto it is already three years old
Ninety-five percent of B2B purchases come from the shortlist the buyer had on day one, and the first vendor contacted wins roughly eight of ten deals. Meanwhile 72.9% of pages ranking in Google's top ten are more than three years old. This model funds two clocks at once and is explicit that neither figure was measured on a freight buyer.
ContentTechnical SEOAEO GEOCapability ModelA modelled capability, not a client account. Figures illustrate what the model produces and are labelled as modelled wherever they appear.Manufacturing & IndustrialMost of the purchase is over before a vendor is contacted — and one front-runner is usually already chosen
The published industrial buying research says the buying team is three people, more than 55% of the process is complete before any vendor is contacted, and the final shortlist narrows to two. This model spends against the part of the process that happens before the enquiry form, because that is where the shortlist is decided.
ContentTechnical SEOAEO GEOCapability ModelA modelled capability, not a client account. Figures illustrate what the model produces and are labelled as modelled wherever they appear.Manufacturing & Industrial$75.19 in the ad account and $553 across the business — manufacturing's two cost-per-lead numbers
Industrial and commercial search campaigns post the highest conversion rate and the lowest cost per lead of any B2B-relevant category in the published set. The blended manufacturing cost per lead across all channels is roughly seven times higher. Both are correct, and the gap between them is where this model does its work.
Paid SearchLanding PagesCRO