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    Personal Brand work

    Every engagement where personal brand was part of the build, across all thirty industries we publish in.

    Industry
    Proof type

    7 entries

    Verified ResultReal client work. Every figure is measured in a named system and carries the window it was measured over.B2B & Professional Services

    100% of the budget on one channel: building a law-firm practice leader's personal brand where his buyers already are

    A practice leader at a major US firm had an institution marketing *the firm* and nothing at all carrying *his* name. The engagement puts the entire monthly fee into a single channel — profile and account management, outreach, content, search- and answer-engine articles, and digital PR — all on LinkedIn, all under his byline.

    Single flat monthly feeEngagement structurePersonal BrandOrganic SocialContent    Verified ResultReal client work. Every figure is measured in a named system and carries the window it was measured over.B2B & Technology

    Three brands, two tracks, one exclusion list: the LinkedIn engine that originates our own group's inbound

    Flow Group Ventures runs three brands into overlapping audiences from a shared set of senders. LinkedIn outbound is currently the origin of the group's inbound conversations — so the routing rule, the exclusion list and the pacing standard aren't hygiene, they're the demand engine. This is OmniFlow's own programme, on OmniFlow's own accounts.

    OutboundPositioningPersonal Brand    Project ShowcaseReal client work that shipped. No performance figures are published, because none have been verified and approved for release.B2B & Professional Services

    An expert answer library: articles built so a machine can attribute the answer to a named person

    Most professional-services content is written to show a firm is knowledgeable. This library is written so a search engine *and* an answer engine can retrieve a specific answer and attribute it to a specific named practitioner.

    ContentAEO GEOPersonal Brand    Capability ModelA modelled capability, not a client account. Figures illustrate what the model produces and are labelled as modelled wherever they appear.B2B & Professional Services

    Median firm growth is the lowest since 2018 — the firms growing 4× faster put their experts in front of the market on purpose

    The published high-growth study puts median professional-services growth at 9.9%, the lowest reading since 2018, and finds that high-growth firms grow roughly four times faster, hold 39.5% profitability, spend 12.0% of revenue on marketing, and are 2.5 times more likely to activate their subject-matter experts. This model builds the engagement around that last variable.

    Personal BrandContentAEO GEO    Capability ModelA modelled capability, not a client account. Figures illustrate what the model produces and are labelled as modelled wherever they appear.B2B & Technology

    Acceptance held at 28.5%, the connection note collapsed 37% — the model moves the persuasion elsewhere

    Across 13.2 million connection requests, acceptance is stable and the conversation after it is not: 10.4% of follow-up messages get a reply, and the reply rate on the connection note itself fell 37% in twelve months. Software senders sit below the platform average on both. This model is built around where that leaves the message.

    OutboundPositioningPersonal Brand    Capability ModelA modelled capability, not a client account. Figures illustrate what the model produces and are labelled as modelled wherever they appear.Financial Services

    The largest line in an advisor's cost to acquire a client isn't money — it's the advisor's own time

    Published research across roughly a thousand advisors puts the all-in cost of acquiring one client at $3,800, of which $519 is hard dollars and $2,600 is the advisor's own time valued at what that time is worth. Every marketing decision made on the invoice alone is being made on a sixth of the cost.

    PositioningContentEmail Marketing    Capability ModelA modelled capability, not a client account. Figures illustrate what the model produces and are labelled as modelled wherever they appear.Real Estate

    43% of buyers found their agent by referral — so the model treats the past-client list as the primary channel

    Half of buyers find the house online and not quite half find the agent through somebody they know. Most real-estate budgets are aimed at the first number and judged against the second. The model funds the referral motion as a channel with a cadence and a report.

    CRMEmail MarketingContent