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    Startups & Scaleups work

    Engagements and capability models in startups & scaleups. Each entry sets out the situation we found, what we diagnosed, the system we built and how it was sequenced.

    Service
    Proof type

    3 entries

    Verified ResultReal client work. Every figure is measured in a named system and carries the window it was measured over.Startups & Scaleups

    A free live webinar and a written list standard for a curriculum publisher selling into school districts

    A K–12 English-language-learner curriculum publisher needed to reach curriculum leaders, ESL/multilingual coordinators, Title I staff and principals across the US and Canada. The campaign led with a free live session built around a WHO / WHAT / HOW / WHEN planning system, and the outreach list was specified in writing before a single invitation went out.

    500+Rows per outreach listWebinarsOutboundEmail Marketing    Project ShowcaseReal client work that shipped. No performance figures are published, because none have been verified and approved for release.Startups & Scaleups

    A list standard written so a 500-row education list can still be re-segmented a year later

    Most outreach lists are built for one send and are unusable afterwards, because the personalisation was written *over* the source data rather than beside it. This standard specifies the columns, fit rules and checks that must pass before a row enters a campaign.

    OutboundContent SystemsEmail Marketing    Capability ModelA modelled capability, not a client account. Figures illustrate what the model produces and are labelled as modelled wherever they appear.Startups & Scaleups

    The webinar is the worst top-of-funnel in the matrix and the best middle — the model uses it accordingly

    Sixty percent of registrants attend and the average attendee engages for 51 minutes against a 49-minute runtime. In the published channel-by-stage matrix the webinar has the weakest visitor-to-lead rate of five channels and the strongest lead-to-MQL rate. This model treats it as a qualification instrument rather than as a traffic source.

    WebinarsOutboundEmail Marketing