Skip to main content

    Startups & Scaleups work

    Engagements and capability models in startups & scaleups. Each entry sets out the situation we found, what we diagnosed, the system we built and how it was sequenced.

    Service
    Proof type

    3 entries

    Verified ResultReal client work. Every figure is measured in a named system and carries the window it was measured over.Startups & Scaleups

    A free live webinar and a written list standard for a curriculum publisher selling into school districts

    A K–12 English-language-learner curriculum publisher needed to reach curriculum leaders, ESL/multilingual coordinators, Title I staff and principals across the US and Canada. The campaign led with a free live session built around a WHO / WHAT / HOW / WHEN planning system, and the outreach list was specified in writing before a single invitation went out.

    WebinarsOutboundEmail Marketing    Project ShowcaseReal client work that shipped. No performance figures are published, because none have been verified and approved for release.Startups & Scaleups

    A list standard written so a 500-row education list can still be re-segmented a year later

    Most outreach lists are built for one send and are unusable afterwards, because the personalization was written over the source data rather than beside it. This standard specifies the columns, fit rules and checks that must pass before a row enters a campaign.

    OutboundContent SystemsEmail Marketing    Capability ModelA modeled capability, not a client account. Figures illustrate what the model produces and are labeled as modeled wherever they appear.Startups & Scaleups

    The webinar is the worst top-of-funnel in the matrix and the best middle — the model uses it accordingly

    Sixty percent of registrants attend and the average attendee engages for 51 minutes against a 49-minute runtime. In the published channel-by-stage matrix the webinar has the weakest visitor-to-lead rate of five channels and the strongest lead-to-MQL rate. This model treats it as a qualification instrument rather than as a traffic source.

    WebinarsOutboundEmail Marketing