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    Ecommerce & Retail work

    Engagements and capability models in ecommerce & retail. Each entry sets out the situation we found, what we diagnosed, the system we built and how it was sequenced.

    Service
    Proof type

    3 entries

    Project ShowcaseReal client work that shipped. No performance figures are published, because none have been verified and approved for release.Ecommerce & Retail

    Campaigns and automations are two different systems — and only one of them runs while you sleep

    Most stores run email as a calendar — someone decides Monday what goes Thursday — while the automations were switched on at launch and never opened again. This is the architecture that separates the two, gives every flow its own trigger, exclusion set and reporting row, and makes the capture points part of the product page.

    Email MarketingCRMContent Systems    Capability ModelA modelled capability, not a client account. Figures illustrate what the model produces and are labelled as modelled wherever they appear.Ecommerce & Retail

    Cart abandonment has averaged 70.22% across twenty years of studies — the model stops trying to fix it

    Fifty studies published between 2006 and 2025 average a 70.22% cart abandonment rate. That number has survived every checkout redesign, every digital wallet and every trust badge of the last two decades. This model treats it as a behaviour rather than a defect, and puts the effort where the published data says the movement actually is: the device split, the returning visitor, and the automations that run after the abandonment.

    CROEmail MarketingTechnical SEO    Capability ModelA modelled capability, not a client account. Figures illustrate what the model produces and are labelled as modelled wherever they appear.Ecommerce & Retail

    Same publisher, same window: ~11.7% conversion on Amazon vs ~1.3% on the brand's own paid traffic

    Most channel comparisons in ecommerce are two figures from two publishers with two definitions, which proves nothing. This one is not: the same measurement provider, over the same twelve months, puts Amazon Ads conversion at 11.7% and paid traffic to brands' own sites at 1.3%. The model works out what that gap is actually made of, and what it costs to use.

    Paid SearchPaid SocialEmail Marketing