Franchise & Multi-Location work
Engagements and capability models in franchise & multi-location. Each entry sets out the situation we found, what we diagnosed, the system we built and how it was sequenced.
Service
Proof type
3 entries
Field-level ownership: a location record that lets a franchisee fix the hours without renaming the brand
Listing drift in a franchise is almost never sabotage — it's two people with legitimate reasons to edit the same record and no agreement on who owns which field. This is the governance pattern that splits ownership field by field and detects drift by diffing rather than auditing.
Local SEOGoogle Business ProfileReportingCapability ModelA modelled capability, not a client account. Figures illustrate what the model produces and are labelled as modelled wherever they appear.Franchise & Multi-Location97.9% of franchise locations have claimed their profile; only 35.9% appear in the Google 3-pack
The first-generation listings problem is solved and the industry is still selling the solution to it. The gap between claiming a profile and ranking in the pack is the entire opportunity, and none of the work inside it is claiming work.
Local SEOGoogle Business ProfileReportingCapability ModelA modelled capability, not a client account. Figures illustrate what the model produces and are labelled as modelled wherever they appear.Franchise & Multi-LocationGemini names a specific franchise location 11.0% of the time, ChatGPT 1.2% — and AI answers get the details wrong about a third of the time
The three assistants disagree by roughly ninefold on how often they will name a specific location, and all of them are reading location data that is wrong about a third of the time. The model funds the accuracy problem, which is controllable, and tracks the recommendation rate, which is not.
AEO GEOLocal SEOGoogle Business Profile