Education & EdTech work
Engagements and capability models in education & edtech. Each entry sets out the situation we found, what we diagnosed, the system we built and how it was sequenced.
Service
Proof type
3 entries
A webinar built for a school-district buying committee that never meets in one room
A K–12 English-language-learner curriculum publisher sells into a decision no single person makes. We ran a free live session built around a WHO / WHAT / HOW / WHEN planning system, promoted through segmented outbound, and designed so the coordinator who attends can carry it to the people who actually sign.
WebinarsEmail MarketingOutboundVerified ResultReal client work. Every figure is measured in a named system and carries the window it was measured over.Education & EdTechA recurring live-session programme for educators, scoped to exactly what the campaign record supports
A professional-development publisher runs a recurring live-session programme for educators. OmniFlow ran the invitation campaigns; sessions were delivered and replies came back positive. This entry is deliberately narrow — it documents campaign mechanics and stops where the record stops, rather than reconstructing outcomes nobody captured.
WebinarsEmail MarketingOutboundCapability ModelA modelled capability, not a client account. Figures illustrate what the model produces and are labelled as modelled wherever they appear.Education & EdTechOne report says 60% of registrants attend, another says 33% — both are right, and the difference decides what you build
The two most-cited webinar benchmarks disagree by nearly a factor of two because one counts live attendance only and the other counts live plus on-demand. Reconciling them is not pedantry: it decides whether a programme is built around an event or around a library. The model builds for both and reports them separately.
WebinarsEmail MarketingLanding Pages