Construction & Contracting work
Engagements and capability models in construction & contracting. Each entry sets out the situation we found, what we diagnosed, the system we built and how it was sequenced.
Service
Proof type
3 entries
Two locations, two Google profiles, one lead-scoring model that tells the crew which job to call first
A regional roofing and building-services contractor was running paid search and Meta against a website that published the wrong office address sitewide, with leads landing unranked in a construction CRM. We rebuilt the site, separated the two locations in local search, and built a scoring model that sorts every inbound job into *urgent / when-you-can / another-day* before anyone picks up the phone.
4.8Google rating, primary profileWeb DevelopmentLocal SEOGoogle Business ProfileProject ShowcaseReal client work that shipped. No performance figures are published, because none have been verified and approved for release.Construction & ContractingA 21-column content calendar built so a contractor's crew can actually run it
Most content calendars for trade businesses fail because they're written for marketers. This one is built around what a contractor's day actually produces: a job-site photo, a question a customer asked, a seasonal pressure everyone in the region already understands.
ContentOrganic SocialContent SystemsCapability ModelA modelled capability, not a client account. Figures illustrate what the model produces and are labelled as modelled wherever they appear.Construction & ContractingGeneral contracting has one of the lowest conversion rates in home services — here's where the model puts the money
General contracting converts paid search clicks at 2.61% against a home-services average of 7.33%, which pushes cost per lead to $165.67. The model treats that as a qualification problem rather than a media problem.
Paid SearchLocal SEOContent