B2B & Professional Services work
Engagements and capability models in b2b & professional services. Each entry sets out the situation we found, what we diagnosed, the system we built and how it was sequenced.
Service
Proof type
3 entries
100% of the budget on one channel: building a law-firm practice leader's personal brand where his buyers already are
A practice leader at a major US firm had an institution marketing *the firm* and nothing at all carrying *his* name. The engagement puts the entire monthly fee into a single channel — profile and account management, outreach, content, search- and answer-engine articles, and digital PR — all on LinkedIn, all under his byline.
Single flat monthly feeEngagement structurePersonal BrandOrganic SocialContentProject ShowcaseReal client work that shipped. No performance figures are published, because none have been verified and approved for release.B2B & Professional ServicesAn expert answer library: articles built so a machine can attribute the answer to a named person
Most professional-services content is written to show a firm is knowledgeable. This library is written so a search engine *and* an answer engine can retrieve a specific answer and attribute it to a specific named practitioner.
ContentAEO GEOPersonal BrandCapability ModelA modelled capability, not a client account. Figures illustrate what the model produces and are labelled as modelled wherever they appear.B2B & Professional ServicesMedian firm growth is the lowest since 2018 — the firms growing 4× faster put their experts in front of the market on purpose
The published high-growth study puts median professional-services growth at 9.9%, the lowest reading since 2018, and finds that high-growth firms grow roughly four times faster, hold 39.5% profitability, spend 12.0% of revenue on marketing, and are 2.5 times more likely to activate their subject-matter experts. This model builds the engagement around that last variable.
Personal BrandContentAEO GEO